Benefit Roller Lash Launch

All photography is Chloe‘s (except the cupcakes)

Yesterday, I headed along to the launch of Benefit’s new mascara, Roller Lash. I was really excited, I’ve never been to a launch before and I’ve barely seen anything about a new product before it hits the shelves. It was also exciting for such a brilliant event and brilliant brand to be in Birmingham, getting to go to an event in my hometown/city! Me and Chloe met up in town to head there together. We were standing outside this pretty lorry (two words I never thought I’d put together…) with a few of the other lovely ladies, all of us freezing cold, before the ‘salon manager’ in his dazzling sparkly jacket came outside to fetch us. Inside it looked amazing, TV’s advertising Roller Lash, hairdryer and dryer hood light fittings, it looked like a gorgeous compact 1950’s salon. Each of the benebabes, who were dressed up as 50’s pin-up girls, talked us through their latest product Roller Lash mascara. Now I would include loads of information about it but then I’d have nothing to put in my review – all I can say is that I tried it for the first time today and I am loving it. Expect a review within the next few weeks.

You can get a sample of Roller Lash in this month’s issue of Elle Magazine, which is out now!

Do you want to try Benefit’s Roller Lash? Were you a fan of They’re Real?

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